Humility and integrity are two important values in the company. H. Clay “Hap” Kellogg is the third generation of his family to serve as president and CEO of Kellogg Garden Products. While the family-run business has grown over those three generations, Hap remains faithful to the core values introduced by his grandfather and father before him.

“We help people grow beautiful gardens organically,” he explains. “In the process, we’re supporting people in their desire to be healthier and create a better place to live. Having a servant’s heart is a big part of our company.”

This sense of serving a greater good and a higher virtue informs the way the Kellogg team operates the family’s business. Rather than focus solely on internal growth, the team makes sure the company maintains an outward-looking view. “We’re always learning, always looking for ways to improve our products and processes, to be better with every passing day,” he says. “By donning the coat of humility, we achieve sustainable, long-term success which is more important than short-term gains.”

This quest for continual learning and improvement has led to a number of innovations, including automated processes that drive efficiencies which are reflected in competitive prices at the retail stores. The company additionally aligns itself with partners who share Kellogg’s commitment to improving people’s lives and the planet through sustainable and organic practices. That’s where the company’s second core value comes into play: Integrity.

“First and foremost, our products must do what they say they’re going to do: Help people grow beautiful, healthy plants,” he explains. “We invest heavily in making sure our products generate results for our customers, and we back that up with a 100% money-back guarantee on all our products across a variety of price points to meet the needs and pocketbook for every level of consumer.”

In addition to being effective, the company ensures that Kellogg products are truly and certifiably organic, as defined by the USDA’s National Organic Program (NOP) and not merely a label on the packaging. “When we claim our products are organic, we need to have integrity in that statement,” says Hap. “And so do our partners. It’s not enough to simply say ‘trust us.’ We have a tremendous responsibility to have two reputable, independent third-parties hold us accountable for maintaining stringent federal standards put in place to protect the food chain and ensure our customers’ safety.”

For Hap, operating with integrity isn’t just a business responsibility. It’s a moral responsibility. “Running this business is the best way God can use me to influence the world around me in positive ways,” he explains. “I turn to the spiritual and moral values from the Bible not only as a guide in my personal life, but as a guide to operating our family’s business with integrity, honesty and humility.”